Tidal Energy Solutions SWOT Analysis

Tidal Energy Solutions organize epitomeRunning header swot AnalysisSWOT AnalysisIn to twenty-four hourss world in that location is a major dependence on dodo fuels for our top executive commands. thither be early(a) forms of energy come on in that location like solar and fart but they do not currently offer a good supplement to easing our physical exercise of fossil fuels. That is where Tide Energy Solutions (TES) comes in. There goal is to cut its recitation in half. Allowing for our limited supply to be used primarily for fomite use and leaving our country to be fall taboo by its closely prevalent resource, water. The nautical which covers 70 percent of the earth has massive electromotive force in electrical production.The California based family has developed a spic-and-span buoy based index number generating plant which pull up stakes believe the motion of the ocean and turn this into use equal energy. The simple description of how it whole kit and cabood le is easy to explain. Have you ever used a bob when you went fishing? If you set out or even have empathisen it done then you jockey that if there is any disturbance in the water then the bobber leave behind rise with the water level. In the ocean there ar constantly swings. By placing a much larger bobber they atomic number 18 able to take the rising motion created by the oceans waves and turn it into energy. The quarter of the buoy is heavily weighted so as a wave comes in, the buoyant top pulls away from the bottom driving the generators piston creating power. This power can then be transferred to land by a telephone line connected presently to the buoy or transferred to a ocean power management facility which can then send it out. Using SWOT analysis we can take a closer smack to see the viability of the company.InternalStrengthsWeaknesses1. Unique patented product that is not easily duplicated.2. follow of sustaining energy production is marginal when comp bed t o monetary value of sustaining fossil fuel production.3. renewable energy allows continuous operation.4. Relatively new field.5. Environmentally friendly.6. Unique diligence will protect product parts from salt water wearing away for umpteen stratums.7. Company located on the coast so driveway transport is not needed, saving apostrophize.1. High sign production cost.2. Manufacturing affect has low turnaround.3. Maintenance can be costly/difficult on an in-place unit.4. Degradation of surface parts will eventually occur in salt water and the unit will need to be replaced.5. curb data on length of life of product.6. Geographically limiting factors internationalOpportunitiesThreats1. Need for new forms of power.2. Ability to stimulate power without limiting factors such(prenominal) as sun light or wind.3. With more advancement cost to implement will become cut down.4. Environmentally pollution free.1. New company could imitate or create more effective product.2. Power giant s.3. big company with infrastructure could take over.4. Environmental concerns over effect on ocean life.5. Cost could out weigh gains.StrengthsThere atomic number 18 many strengths to TES and they argon as follows. First is the patented equipment developed and employed by them. No other company currently offers a product that uses our particular proposition technology. This means that the ability for another company to attempt to catchup down the channel is much less likely. Also given the limited nature of other companies in the market there arent many competitors that offer buoy item technology. Another great strength is that compared to the daily cost to transcend fossil fuel processing plant, with workers, transport of raw materials, processing, etc. the daily direct cost of their product is virtually nothing. Although there are many aspects to safekeeping a processing plant running on a day to day basis, however the product simply needs to be retch in place and wired to a power plant. While the cost of energy production remains so low there is too the fact that the main source the product is renewable, non-polluting, and widely available. Also through with(predicate) a partnering with a marine aquatics company they have been able to find a new underwater coating that will sustain damage to the metal components for 30 years compared to many of todays current products which will only(prenominal) last half that. Then there is the fact they are located on the coast with their own water access. This allows them to ship directly anywhere in the world and be typeface they are used in the ocean there is no need to transport them over highways. A profit to this is the money and time saved not having to determine logistical routes, obtaining superman permits, and additional problems with road travel.WeaknessesWhere there are strengths there are set to be weaknesses. The first is the high initial cost of the power plant. There are many factors that ha ve to be accounted for when they are macrocosm placed. They have to be built and loaded on to a properly supply ship to be taken to there location, cable has to be run from the buoy location to an appropriate power plant and if one doesnt pull through one may have to be built or a new location selected. Another weakness is the amount of time to produce the devices. Due to the newness of the field and low demand, manufacturing techniques are not at a level for quick mass production. Maintenance will also be a concerning issue. Maintenance will have to be performed underwater or by removing the power plant so that it may worked on out of water. Although both tasks are simple in itself the equipment and training take ind would be a unique skill set among todays market. Product life is an orbital cavity were there is an element of uncertainty. While confident that the product is quality made, episodic factors could occur as they have not had a model subjected to 30 years of real w orld use. There are also factors that could cause limited geographic placement of the product. Things such as the wiring that is run to the power plant, existing underwater obstructions, and current marine shipping routes. The final weakness to mention is the fact that although there is an anticipated 30 year life, saltwater will eventually cause a degradation of metal components that will lead to large scale part replacement or replacement of the entire unit.OpportunitiesNext we will look at the opportunities that are available. Firstly anyone can tell you that there is a greater need for alternative energy sources. While this does not propose a beginning to all of them, it can alleviate and substitute a growing need. The avail to this energy source is greater than current technologies with solar and wind. Solar and wind technologies have their limiting factors. Such as solar on being viable in sunny open areas and only useable unambiguous during the day. Wind turbines have a l imited amount of places that they can placed, require good wind flow, and take up land post. With this being a newer technology advancements in the field will only lead to a lower production cost and faster turn around propagation in the future. One of the most beneficial parts of the product are its environmentally friendliness. It has no harmful emissions, requires to external input, and takes up minimal space when compared to the vastness of the ocean.ThreatsLastly there are the threats that are possible to look at. While this field is limited in competitors they are not the only ones currently in production of similar or different products that rein in tidal energy. There is always the curtain raising of new form of tidal harvesting that could be discovered to have a much lower cost associated that would leave our product obsolete. Also there is a possibility of the larger power companies trying to gain a greater vantage by venturing into the tidal energy market, and if this was the case then we could not manage on a financial level with them. As for environmental concerns, enchantment there is no emissions or pollution to speak of there are various oils and hydraulic fluids housed in the power plants. If they were to become damaged there is a possibility contaminating the ocean. Also different environmental groups are concerned that the introduction of our power plant on indigenous sea life. Mainly if they would still be able to inhabit the area environ said power plant or will be compulsive away. If the viability of our product does not pick up it is very possible that the initial costs will scare away the long-term gains of the our project.Overall there is quite a bit to consider in with this company. While the capability for growth in the field is quite great there are many unknown variables. It is possible that the high initial costs will be to great and overshadow the chance for the product to develop to a common use stage. Based on the SWOT analysis conducted I dont feel that continuing this product at the this time is wise. With the development of new technologies and better integration into the current system their exists the chance for a re-examination at a later date.ReferencesDess, G. G.,Lumpkin, G. T., Eisner, A. B. (2010). Strategic management creating competitive advantages,(5th Ed.). New, York, NY McGraw-Hill/IrwinHumphrey, A. S. (August 2004). SWOT Analysis. http//www.businessballs.com/. Retrieved January 16, 2014, from http//www.businessballs.com/. maritime Power Technologies. (2002). Retrieved from http//www.oceanpowertechnologies.com/ January 16, 2014.Renault, V. (2013). SWOT Analysis Strengths, Weaknesses, Opportunities, and Threats. ctb.ku.edu. Retrieved January 17, 2014, from ctb.ku.edu.